The coming season is devoted to the motto „offensive“. The company intends to continue its role in shaping the market offensively and innovatively also in the future - and this with a whole range of changes and innovations. The aim is to position the company clearly, starting with the product via the offensive vis à vis design through to the market and service offensives.

Product offensive: New markets, new benefits

New products in particular set an innovative tone.
The „open awnings“ market segment will especially
profi t from this in the coming season. It will be
given a new stylish image enhancing the outdoor
ambience and atmosphere. The markilux 930 swing
and markilux 1000 will be the launch pad for this
– with elegant, graceful lines and unusual curves, it
is hoped that these two newcomers will inspire single
and two-person households and win over new
customers.

The company is focussing on continuity with the
development of its existing products. With this in
mind, the markilux 6000 Lounge will in future be
available in two additional attractive colours. Matching
bright chrome elements will add that noble fi nishing
touch. The markilux 889 underglass awning
in a new variant model – the markilux 869 – as a
vertical blind, promises additional product and customer benefi ts. It is ideal for large windows of up to 21 square metres.

Design offensive: Consistent lines

Continuity and consistency have played a decisive
role in the design of the new product range. The
two new open models and revamped markilux
990 und 5010 cassette awnings, successors to the
established classics, exhibit a timelessly modern
design.

Market offensive: New image

The new and fresh brand image and internet presence have also been given a new and uniform appearance. This new image has been extended to
include the showrooms in Emsdetten, Salzburg
and most recently in the Hamburg Stilwerk and in
Chester. Materials, colours and pictures create an
atmosphere with the fl air of summer.

Service offensive: Experiencing quality

This approach is also taken by the new Point-of-
Sale system (POS). It brings the sun into the showroom. By way of awning and fabric display units,
wall systems, centrally positioned and individually
confi gured displays this attractive modular system
provides specialist partners with an instrument for
presenting the product range in a summery atmosphere. The POS system is also geared to the growing requirements of end customers for comprehensive advice and personalised showroom design. The regular product and sales training of specialist partners at the markilux Academy supports this approach.

The markilux offensive therefore offers a consistent and rounded package. From technical and stylistic refinements of the products via support for the sales pitch through to installation and on-site service it is a question of creating a special brand experience and maintaining a consistently high quality level.